15% Increase In Bluegrass Audience

New Simmons Data Reports 15% Increase in Bluegrass Audience


IBMA recently received the fall 2008 full-year Simmons study, with data from October 2007 through December 2008. The survey reports that bluegrass listeners and consumers increased 15% from 17,280,000 in 2007 to 19,870,000 in 2008. This increase surpasses the total U.S. population growth of 1%. Overall, 63% of bluegrass listeners and consumers are over age 45, and there is 14% growth among listeners/consumers between the ages of 18 and 34.

Current Simmons research data also shows that…

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