Sure, barn cats and meat goats may seem to have a limited audience, but consider that while NBC and the other urban-inflected networks have been squandering their birth rights, RFD-TV has slowly become an empire, with viewers watching weekly in 13 million homes. Last year, RFD-TV recorded $25 million in gross revenues.
The farm suddenly looks like an aspirational place to be. And while it’s technologically hard to watch RFD-TV in New York City without a satellite or fiber-optic service, it’s nearly impossible to resist the channel’s spell once you get a look. Its show “Ag Lifestyles,” which has segments like “Horse-Theft Awareness and Prevention,” underscores the agribusiness bottom line while giving beguiling tours of working farms. Programs on rodeo, sleigh horses, quilts, beekeeping, coal trains, Lakota culture and pork-chop casseroles make up the lifestyle programming, while serious presentations on “Cattlemen to Cattlemen” and “Ag-PHD” (my favorite) supply the John Deere set with profit-increasing ideas about seed-bed prep, calf sheltering, apple packing and new traits in soybeans. Complete article
The farm suddenly looks like an aspirational place to be. And while it’s technologically hard to watch RFD-TV in New York City without a satellite or fiber-optic service, it’s nearly impossible to resist the channel’s spell once you get a look. Its show “Ag Lifestyles,” which has segments like “Horse-Theft Awareness and Prevention,” underscores the agribusiness bottom line while giving beguiling tours of working farms. Programs on rodeo, sleigh horses, quilts, beekeeping, coal trains, Lakota culture and pork-chop casseroles make up the lifestyle programming, while serious presentations on “Cattlemen to Cattlemen” and “Ag-PHD” (my favorite) supply the John Deere set with profit-increasing ideas about seed-bed prep, calf sheltering, apple packing and new traits in soybeans. Complete article
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